Field Marketing Manager

Cherry Hill, NJ

Category: Marketing Job Number: 8020

Job Description


With over thirty years of experience, our client  has a portfolio of brands, is growing rapidly and is quickly becoming a major national player  in the industry.

POSITION DESCRIPTION:
We have an exciting opportunity for a Field Brand Manager. The Field Brand Manager reports to the CMO will be the Brand Advocate to customers and field organizations and serves as a key link between Corporate Marketing and the local team  driving marketing strategies/planning, executing Residential brand strategy, marketing programs, sales analysis, project management and portfolio management to achieve growth, volume, market share and income goals. This is a dynamic individual that thrives in a fast-paced environment whose ultimate objective is building brand equity and driving regional and local business results.

Responsibilities:
•     Manage full scope brand process and all requirements (expectations, deliverables, budgets, timing) for the successful completion of all projects.
•     Manages all internal and external resources including creative, digital and operations teams to ensure executions are strategically aligned with the overall objectives of the client.
•     Collaborates with all internal departments to establish critical project paths and deliver timely, effective results.
•     Develops and manages day-to-day tasks, including project briefs, creative briefs, work plans, timelines, estimates, proposals and contact reports.
•     Establishes and monitor metrics for all marketing activities optimize performance 
•     Oversees management of specific budgets for marketing activities to ensure optimal deployment of resources and accurate and timely reporting of incurred costs.
•     Analyzes, reviews and reports on effectiveness of campaigns to maximize results.
•     Lead the development and execution of engaging marketing plans utilizing consumer insights.
•     Break through the category clutter with brand building, advertising and engagement plans that deliver maximum impact.
•     Work closely with cross functional teams to gain alignment on strategic priorities, ensure plans are actionable, and drive execution.
•     Maintain consistent brand identity.
•     Understand and act on brand strategy, consumer targeting, and positioning and present plan materials in key business meetings.
•     Manage creative agency partner budgets and working dollar budgets where necessary.
•     Project forecasts and recommend adjustments to achieve volume, margin and profit goals.
•     Work with Internal & External Teams to drive cost savings and productivity initiatives.
•     Develop localized marketing plan, anticipate and manage revisions to address competitive environment.
•     Identify concerns and opportunities and develop plans to address.

Qualifications:
•     Bachelors in Marketing, Advertising or Business (MBA preferred).
•     5+ years of related experience (home services industry preferred).
•     Proven experience building relationships with clients and internal stakeholders
•     Proven ability to manage cross-functional teams to accomplish goals.
•     Excellent written and oral communication skills and the ability to show confidence in client-facing situations.
•     Excellent organization, time management, critical thinking and problem-solving skills.
•     Ability to influence and drive integration of marketing strategy into localized programs.
•     Knowledge of marketing techniques and concepts, most importantly lead generation.
•     Strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen
•     Ability to successfully manage multiple tasks and meet deadlines while maintaining accuracy, attention to detail and adherence to company policies and procedures
•     High standard of output and demonstrates a relentless desire to iteratively improve to deliver the best performing marketing plans.
•     Solid understanding of social networking/media technologies and their application to marketing.
•     Self-starter and able to make decisions independently and recommend viable solutions for opportunities and issues.
•     Computer skills which include MS Word, Excel, PowerPoint, e-mail. Experience with or ability to learn new digital interfaces.
•     Entrepreneurial spirit with a good sense of humor.
•     Operates well in a fast-paced environment: self-starter, ability to execute without significant oversight, and ability to juggle multiple priorities.
•     Demonstrated analytical skills with the ability to generate business insights from diverse data sources.

Our client is an equal opportunity employer and is committed to providing a drug free workplace.

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